The Dark Kight Rises uses a lot of marketing techniques to get the audience to watch the movie. Although, there are a lot of Batman movie fans out there, this one was quite different from the other ones because there are different characters brought into the movie such as Bane. This makes the audience want to watch it because it is something new for them and it is exciting. This was shown through the trailer which had a special technique to attract the audience.
They announced a trailer on the films website teling fans that they should go
and see it. They had to help the Gotham City Police Department locate Batman by tracking down hundreds of pieces of graffiti from around the world. Warner Bros put graffitis on walls in different sites in Australia, China, Holland and the US. Fans were required to find these graffiti sites and upload it on a social networking website. For each piece of graffiti that a fan found and tagged on social media, Warner Bros unlocked a frame of the trailer. This made the audience buzzed and all of them went for a search and they unlocked all the frames in just a weekend.
Pizza Hut Delivery and No Fear energy drink are the latest brands to sign up. Both will offer fans the chance to win prizes such as a Lamborghini and trips to LA And New York. Other brands involved include French Connection UK, Nokia and Nissan.
Promotional partnerships for The Dark Knight Rises:
Nissan UK - working with Warner Bros for the first time, the
car marquee has built a campaign around its Juke model. It includes a major
print campaign with artwork designed in collaboration with Gabriel Hardman - The
Dark Knight Rises official storyboard artist.
Toshiba Electronics - the company is running a six week
campaign to win tickets to the European premier of the movie in London.
Nokia - the only global partner on the UK roster is using
the release to support the launch of its Lumia 900 smarthpone. The device will
come packed with move content on a pre-installed handset. A further 900 limited
edition versions of the handset will carry bespoke Dark Knight Rises
branding.
French Connection UK - is selling limited edition TV shirts
across 70 stores nationwide. All participating stores will feature props from
the movie.
Mars - Consumers can purchase the first two films in the
Dark Knight trilogy with family size pouches of their confectionery.
Armani - the Italian fashion house is supplying clothes for
the actors to wear during various promotional events for the film.
They announced a trailer on the films website teling fans that they should go
and see it. They had to help the Gotham City Police Department locate Batman by tracking down hundreds of pieces of graffiti from around the world. Warner Bros put graffitis on walls in different sites in Australia, China, Holland and the US. Fans were required to find these graffiti sites and upload it on a social networking website. For each piece of graffiti that a fan found and tagged on social media, Warner Bros unlocked a frame of the trailer. This made the audience buzzed and all of them went for a search and they unlocked all the frames in just a weekend.
Pizza Hut Delivery and No Fear energy drink are the latest brands to sign up. Both will offer fans the chance to win prizes such as a Lamborghini and trips to LA And New York. Other brands involved include French Connection UK, Nokia and Nissan.
Promotional partnerships for The Dark Knight Rises:
Nissan UK - working with Warner Bros for the first time, the
car marquee has built a campaign around its Juke model. It includes a major
print campaign with artwork designed in collaboration with Gabriel Hardman - The
Dark Knight Rises official storyboard artist.
Toshiba Electronics - the company is running a six week
campaign to win tickets to the European premier of the movie in London.
Nokia - the only global partner on the UK roster is using
the release to support the launch of its Lumia 900 smarthpone. The device will
come packed with move content on a pre-installed handset. A further 900 limited
edition versions of the handset will carry bespoke Dark Knight Rises
branding.
French Connection UK - is selling limited edition TV shirts
across 70 stores nationwide. All participating stores will feature props from
the movie.
Mars - Consumers can purchase the first two films in the
Dark Knight trilogy with family size pouches of their confectionery.
Armani - the Italian fashion house is supplying clothes for
the actors to wear during various promotional events for the film.